We can take ideas at their very early stages to understand what are the potential expression territories and what is the consumer vocabulary for them. It’s not just about going with the obvious but pushing boundaries too.
Our work can range from looking at global communications strategies across many markets, how a global idea might accommodate local nuances to how a local idea works in its own market.
Customer loyalty strategy
We have worked with major brands to launch groundbreaking customer loyalty propositions that drive consumer engagement in difficult competitive marketplaces.
We think brands are fascinating. Brand equity is affected by so many factors that are outside the brand itself – understanding the brand as well as the ‘ecosystem’ within which it sits is an important factor for identifying opportunities for brand repositioning and development.