Lindsey Annable
DIRECTOR AND FOUNDING MEMBER
Lindsey set up Free Spirit Consulting with the aim of working with quality people and intelligent approaches to help businesses improve. She started her career in international qualitative research, reaching senior management level and working in all continents on major brand equity and communications studies. She then moved to a management consultancy being involved in brand and organisational strategy as well as people development. Lindsey graduated with a First Class Honours degree from Bradford University in German and Spanish and continues to travel worldwide undertaking project work.
Lindsey is an accredited Unilever project lead and moderator. She is also a Fellow of the Institute of Direct and Digital Marketing.
Barrie John Nicholls
SENIOR ACCOUNT DIRECTOR
Barrie brings a unique skill-set to the business. With 28 years working in retail management he has an innate sense for understanding consumers and what really matters when it comes to good customer service . Coupled with that, many years acting experience in the film and television business means he can add some creative spice to our workshops and discussion groups when appropriate.
Anne Brister
SENIOR ACCOUNT DIRECTOR
Annie is a highly experienced, intuitive researcher with a passion for people and what makes them tick. Her combined agency and freelance experience includes public and private sectors, both in the UK and internationally, with recent projects in the oil industry, retail, automotive and FE sectors.
Outside work she is an avid traveller with a strong appreciation of different cultures; recent trips include Asia, US and Middle East. She has also studied Criminology and has been volunteering as a Magistrate for 5 years.
Phil Calwell
SENIOR ACCOUNT DIRECTOR
Phil is a brand research specialist with frankly more years in the industry than he cares to admit. He has thrived on a life discovering what drives people to do what they do. He has explored attitudes and behaviours across many categories in over 50 markets.
Phil has since worked at a variety of different organisations and had a four-year stint in Australia where he headed the brand and advertising division of a major research company. He has extensive experience in both adhoc and continuous quantitative surveys for a broad range of brands. The one common factor in all these projects is Phil’s commitment to identifying true insight and to challenging existing thinking.