


From hero to zero in one fated CRM email
Money-off tools can create great brand value for any customer…

NPD evaluation with a customer forum – hints and tips for a more successful outcome
As a brand owner you may have an existing customer forum in place.…

Why insight is becoming increasingly tough for client-side roles
The insight world appears to be in turmoil which may be leaving…

How new technologies are challenging the insight industry and the new considerations for their implementation
The juggernaut of new technologies for the market research industry…

How serious is the threat to marketing and insight if social media companies remain unregulated?
The world of social media is facing upheavals following fake…

How a sharing app is bringing back the romance of flying
We like to keep an eye on brands that use technology to change…

Are millennials really the silver bullet?
Having recently spoken to this generation on a number of projects,…

The value of quick feedback vs. deeper insight
Here we consider an example of quick feedback used by a large…

Chatbots: Insight opportunity or just another gimmick?
A study comparing human–human interactions to human–chatbot…

What opportunities and benefits does ‘brand transparency’ present?
Zuckerberg has put the original brand purpose at the heart of…

Does the new vision for Facebook affect its relevance for MR?
We believe Zuckerberg’s new mission does have some impact on…
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