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Ten trends for ten years of insight

February 24, 2020
1. Is an insight really an insight? Years ago insights were…
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From hero to zero in one fated CRM email

September 24, 2019
Money-off tools can create great brand value for any customer…
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NPD evaluation with a customer forum – hints and tips for a more successful outcome

October 29, 2018
As a brand owner you may have an existing customer forum in place.…
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Why insight is becoming increasingly tough for client-side roles

September 27, 2018
The insight world appears to be in turmoil which may be leaving…
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How new technologies are challenging the insight industry and the new considerations for their implementation

July 22, 2018
The juggernaut of new technologies for the market research industry…
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How serious is the threat to marketing and insight if social media companies remain unregulated?

July 22, 2018
The world of social media is facing upheavals following fake…
https://freespiritconsulting.com/wp-content/uploads/2018/07/July-18-pic-1-1.jpg 1280 1920 Lindsey Annable /wp-content/uploads/2016/10/free-spirit-logo.png Lindsey Annable2018-07-22 22:05:342018-07-22 22:09:54How serious is the threat to marketing and insight if social media companies remain unregulated?

How a sharing app is bringing back the romance of flying

May 24, 2018
We like to keep an eye on brands that use technology to change…
https://freespiritconsulting.com/wp-content/uploads/2018/05/May-18-Pic-2-e1527163759934.jpg 1225 1700 Lindsey Annable /wp-content/uploads/2016/10/free-spirit-logo.png Lindsey Annable2018-05-24 12:03:402018-05-24 12:09:29How a sharing app is bringing back the romance of flying

Are millennials really the silver bullet?

May 24, 2018
Having recently spoken to this generation on a number of projects,…
https://freespiritconsulting.com/wp-content/uploads/2018/05/May-18-Pic-1.jpg 1440 1920 Lindsey Annable /wp-content/uploads/2016/10/free-spirit-logo.png Lindsey Annable2018-05-24 11:58:562018-05-24 12:08:16Are millennials really the silver bullet?

The value of quick feedback vs. deeper insight

March 19, 2018
Here we consider an example of quick feedback used by a large…
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Chatbots: Insight opportunity or just another gimmick?

March 19, 2018
A study comparing human–human interactions to human–chatbot…
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What opportunities and benefits does ‘brand transparency’ present?

January 16, 2018
Zuckerberg has put the original brand purpose at the heart of…
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Does the new vision for Facebook affect its relevance for MR?

January 16, 2018
We believe Zuckerberg’s new mission does have some impact on…
https://freespiritconsulting.com/wp-content/uploads/2018/01/January-17-pic-1.jpg 1280 1920 Lindsey Annable /wp-content/uploads/2016/10/free-spirit-logo.png Lindsey Annable2018-01-16 10:43:252018-01-17 19:31:06Does the new vision for Facebook affect its relevance for MR?
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