Online research has become such standard practice nowadays it’s easy to think that it can be used across for the board for research projects be they qualitative or quantitative. However, there are a number of watch-outs when considering the relevance and application of online methodologies:
English now is so embedded in our global culture that it is easy to assume it can also be used for research particularly internationally or among ethnic groups with English as second language. So to what extent is it feasible?
For years, the research industry has used lifestage, age and geography as key criteria for defining a sample be it for qualitative and quantitative work. We ask ourselves in this article whether in an increasingly connected world this is relevant and what implications it has for insight practitioners. The digital space is full of ways […]
There is much said nowadays about research being ‘agile’. In fact, there was a great virtue made of it at the recent MRS conference in London. We ask ourselves in this paper if it really is the new or just the latest buzz word, what truly agile research should deliver and how it can be […]
Virtual and augmented reality is everywhere. It is predicted in a few years every house will own a 3D printer. Both are fast becoming part of the consumer reality so does that mean they should join the research toolkit? We have recently pitched for a project in China on a new electric vehicle. In this […]
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