1. Is an insight really an insight? Years ago insights were heralded as the new dawn of research. An insight was borne out of a series of connections made from data and interpretation. Of late the CRM industry is now adopting the term. The term ‘insight’ is popping up across sales and CRM platforms. We […]
Money-off tools can create great brand value for any customer contact strategy. But they are only as good as the intelligence used to develop and implement them. Take this example from a leading supermarket delivery company. Yes the money off voucher is for just 1p! Find out the backstory here and critically the customer consequences. […]
As a brand owner you may have an existing customer forum in place. Naturally this is a resource for feedback from customers that is flexible, quick and cheap to mine. So what is its value to the business for checking out new product ideas? Here’s five tough questions to ask if you are thinking of […]
The insight world appears to be in turmoil which may be leaving many researchers thinking they should pack their bags and go to live on a desert island. Here we look at five reasons why it’s not only challenging agencies but also client side. 1 – Access all areas New platforms and software programs means […]
The juggernaut of new technologies for the market research industry marches on. We are now on the cusp of new AR and VR technologies starting to be part of project practise. They offer new ways of testing that were previously unimaginable. But are they worth getting excited about and how relevant are they really for […]
The world of social media is facing upheavals following fake news allegations and illegal sharing of data. Currently social media companies largely self-regulate, which could lead to critical consequences around loss of trust for insight and marketing functions. Find out what the House of Commons Debating Group concluded at their recent debate: “Social Media can’t […]
We like to keep an eye on brands that use technology to change the rules and this one really inspired us. Sharing apps seem a little jaded now with Uber and Deliveroo being loaded with negatives. This app, by contrast, cleverly embraces technology to bring back the romance of flying … and at an accessible […]
Having recently spoken to this generation on a number of projects, we were surprised by some of the learnings they shared with us. Our observations suggest millennials display many behaviours that we wouldn’t typically associate with this generation and show how easy it is to make assumptions based on age that don’t always hold true. […]
Here we consider an example of quick feedback used by a large retailer compared to another example of deeper insight for one of our clients to see what answers they bring. It’s incredible how a little more thought into what consumers are saying enhances the value of insight and thereby delivers greater commercial value. We […]
A study comparing human–human interactions to human–chatbot interactions, found that the latter typically last longer than human–human interactions between strangers. They also involve shorter messages, less complicated vocabulary, and even more profanity! 1 There is emerging thinking that chatbots can be harnessed by the research industry. They present an opportunity for quick on the spot […]
Zuckerberg has put the original brand purpose at the heart of what FB does. Here we look at why it’s important to live the brand in everything you do. It’s a lot more than an internal philosophy and delivers genuine customer value and great customer stories.
We believe Zuckerberg’s new mission does have some impact on MR’s use of Facebook both now and for the future and here we consider why. We also reference best practice usage of the social media platform to ensure you are getting the most out of it now and in the future.
From 45-minute focus groups to even shorter sessions the insight industry is characterised by a renewed interest in system 1 response, fast quick turn-around projects and ‘cheap as chips’ research We exaggerate to prove the point but defend the role for longer consumer sessions too. Here’s 5 reasons why:
In today’s insight world, there are increasing pressures on budget. Projects from different departments encroach on insight spend and stakeholders demand answers quickly and at low cost. Here we look at how to maximise the value of insight spend without losing the quality of work and importantly enhancing its impact within the business.